There is a saying among Plains Indians that was passed down from generation to generation: “When you discover that you are riding a dead horse, the best strategy is to dismount”. [...]
When people start a business, they typically would have the one or more of the following objectives: To create a regular income stream greater than the amount you would earn as an employee; To [...]
The following is an excerpt from an article by fellow Mindshop member, Peter Wallace, from New South Wales, Australia. Many businesses that have just managed to survive the Great Recession [...]
Sustainable competitive advantage (SCA) is a marketing term that is also commonly referred to as unique selling proposition (USP). Once determined, the SCA is used as a filter for [...]